Founded in 1847 by Louis-François Cartier, Cartier is a luxury brand synonymous with timeless elegance and exceptional craftsmanship. The brand originated in Paris, France, and quickly gained a reputation for creating exquisite jewelry and timepieces for royalty and the elite.

A Legacy of Royal Patronage

Cartier's reputation skyrocketed when it became the official jeweler to the Crown. King Edward VII of England once declared, "Cartier is the jeweler of kings and the king of jewelers." This royal endorsement cemented Cartier's status as a purveyor of luxury, crafting pieces for monarchs, aristocrats, and celebrities around the world.

Innovative Designs and Iconic Creations

Cartier is renowned for its innovative designs, such as the iconic "Panther" motif and the "Santos" watch, which was created in 1904 for aviator Alberto Santos-Dumont. The brand also introduced the "Tank" watch in 1917, inspired by the design of military tanks, which remains a symbol of classic style to this day.

Global Expansion and Modern Influence

Throughout the 20th century, Cartier expanded its presence globally, opening boutiques in key cities such as New York, London, and Mumbai. The brand’s commitment to artistry and innovation continues to inspire modern jewelry and watchmaking, making it a favorite among fashion icons and collectors alike.

Cartier Today

Today, Cartier remains a leader in the world of luxury, offering a wide range of products from haute joaillerie to timepieces and accessories. Its enduring legacy as a symbol of luxury, craftsmanship, and innovation ensures that Cartier will remain a revered name for generations to come.

Explore Cartier's timeless collections and experience the magic of a brand that has shaped the history of luxury.